I know Margaret would say this was a “not terribly sophisticated” comment, but all I seem to be able to come up with in response to seeing this is “huh?” | It’s more of a guy thing. |
Men clearly have an urge to blog that women lack. Like extreme snowmobiling, the blogosphere is dominated by men. Not many women are interested enough in spitting out an opinion on current events every 20 minutes. |
An interesting look from Jim Long (aka @newmediajim) at the personal blog disclaimer. He’s added a poll to his to gauge how well he’s representing his employer while not officially speaking for his employer. | Employers struggle with the notion of their workers having a voice on the web. At the extremes, there are two tribes – one that espouses a social media utopia where every worker has open access to social networks, and another that operates in fear and pushes to silence the rank and file. Hopefully, a more pragmatic third tribe recognizes the risks and rewards of their employees social media use and provides a set of guidelines for them. Read more at vergenewmedia.com |
I tweeted a link to this one yesterday, so apologies if it is a dupe to you, but there are some really interesting insights I wanted to Amplify. | People in China use the Internet more for entertainment—playing online games, messaging, downloading music and movies, and shopping—than for work. The Chinese place great stock in the opinions of online product reviewers. One in five consumers between the ages of 18 and 44 won’t purchase a product or service without first researching it on the Internet. |
| The Chinese are obsessed with the Internet. People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet, according to a survey we conducted in 2009. In smaller towns, the corresponding number is 50 percent. The PC is fast replacing the TV set as an entertainment hub, and emotions run high over who gets to log on and for how long. |
| Companies that create microsites or stage online events usually find that consumers in China respond enthusiastically by posting comments, pictures, and videos. Read more at www.mckinseyquarterly.com |
Good insight into the appeal of Foursquare (especially to the Gen Y demographic) from Chase Straight. File this one for the next time someone asks you “why?” — Motivation to explore more local businesses. I’ve heard some say that applications like Foursquare actually detract from a night out but I couldn’t disagree more. On a night where I’d usually hole up at one location, Foursquare provides a motivation to go out and explore as many places as possible. It only takes a few seconds to check in and it’s hilarious to watch a bunch of Foursquare friends whip out their phones to be the first to check in. You know a night has been good when you look at your Twitter feed the next morning and see five or more check-ins. It all really comes down to motivation doesn’t it? This is a tool meant to enhance and change the way we explore and do and it does just that. Almost every feature of this application is meant to get you moving and exploring. |
On a less “nightclubbish” level, it provides motivation to check out new restaurants, coffee shops, etc. To use the Cowboy Chow example listed above, I’m going to check out other locations at lunch I haven’t been to if I’ve already staked my ownership. Read more at www.ypulse.com |
Proud to say Dell has a Spanish-language blog, as well as Twitter and Facebook accounts; but, reading this post leaves me with the impression that all it takes to market to Latinos is to post content in Spanish. Even this vanilla-as-they-get Gringo belives there is more to it than that. Guess I’m gonna have to go look up the original research referenced to learn more… Orci pointed to the Spanish-language capabilities of Facebook, Twitter, and MySpace as potential messaging opportunities gone amiss. From his work for companies like Honda and Jack in the Box, he suggested that developing dialogue between a brand and Latinos on social sites is an excellent means to capturing some of the demo’s market share. |
“What we have found is Latinos are extremely social,” Orci said. “So they are very eager to communicate with whoever wants to communicate with them.” |
Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals. Fifty-one percent of the respondents indicated they do no marketing at all towards the Hispanic demo, which is expected to total 50 million - or 15 percent of the U.S. population - in the 2010 Census, according to the agency’s prepared release. Read more at www.clickz.com |
Today Jeff posted the basic text of his recent TEDxNYed talk which called the lecture format “bullshit” (his term) in conferences, education and the general “one to many” (my term) old style of imparting information. Great post! This is bullshit. Why should you be sitting there listening to me? To paraphrase Dan Gillmor, you know more than I do. Will Richardson should be up here instead of me. And to paraphrase Jay Rosen, you should be the people formerly known as the audience. But right now, you’re the audience and I’m lecturing. |
What does this remind of us of? The classroom, of course, and the entire structure of an educational system built for the industrial age, turning out students all the same, convincing them that there is one right answer — and that answer springs from the lecturn. If they veer from it they’re wrong; they fail. |
So we need to move students up the education chain. They don’t always know what they need to know, but why don’t we start by finding out? Instead of giving tests to find out what they’ve learned, we should test to find out what they don’t know. Their wrong answers aren’t failures, they are needs and opportunities. Read more at www.buzzmachine.com |
I’m not a programmer, so I’d never heard of Joel Spolsky and his “Joel on Software” blog until someone tweeted this Inc. column from him today. He is apparently leaving the column, blogging, podcasting and public speaking, but he leaves behind this good insight from Kathy Sierra: To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn’t. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you’re using a blog to promote a business, that blog can’t be about you, Sierra said. It has to be about your readers, who will, it’s hoped, become your customers. It has to be about making them awesome. |
So, for example, if you’re selling a clever attachment to a camera that diffuses harsh flash light, don’t talk about the technical features or about your holiday sale (10 percent off!). Make a list of 10 tips for being a better photographer. Read more at www.inc.com |
You mean you should take your organization’s business goals into consideration when choosing a vehicle for marketing?! Doh! (heheh - couldn’t resist being a bit snarky) The study concludes that in order to maximize your Social Media Internet marketing results it’s best to create a presence on both. However, if trying to decide which one you want to engage first, or where to spend the most amount of your available time, it’s a matter of knowing your goals and understanding the strengths of each platform. Read more at www.onlineprnews.com |
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